Advertising helps fund Big Issue’s mission to end poverty
Housing

Cut out sandwiches to help solve housing crisis, says estate agent

Strutt & Parker claims doing without luxuries could lead to the first rung on the ladder within five years

A leading estate agent has suggested young people cut back on “luxuries” like sandwiches if they want to save up for a house.

Strutt & Parker estimated that making up a packed lunch rather than buying sandwiches could save aspiring first-time buyers £2,576 a year. Dispensing with takeaway meals could save another £2,640.

The company’s gimmicky report is the latest to question the spending habits of millennials, the kind of dismissive naiveté that wishes away financial pressures by mentioning the popularity of lattes and avocados.

With the average deposit in London costs a staggering £94,000 (and the UK average around £33,000), rents rising above inflation, and a long-term squeeze on real wages, getting a mortgage has never been more difficult.

Yet Strutt & Parker analysts make the audacious claim that minor lifestyle changes could help a professional couple save £64,000 in only five years.

If a couple sacrifices six luxuries for at least five years, they can put away significant savings

Their figures seem to be based on the small minority who can afford lavish nights out (soirées amounting to £6,000 a year, apparently), and can already expect some help from the bank of mum and dad.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

“Our research has shown that if a couple sacrifices six luxuries for at least five years, they can put away significant savings to help stretch up to that all-important first rung,” said Stephanie McMahon, head of research at the firm.

It’s safe to say not everyone was convinced.

Keep reading the journalism that powers our mission

Register free to continue and learn more about the stories, campaigns and the support we provide, helping people facing poverty across the UK.

Big Issue vendors are back!

It’s not just the shops that are opening again. From Monday 12th April onwards,  Big Issue vendors are back in business, with a big smile and a stack of magazines. Buy from your local vendor today!

Find out more
Advertising helps fund Big Issue’s mission to end poverty

Do you know how Big Issue 'really' works?

Watch this simple explanation.

Recommended for you

View all
How will the government end rough sleeping? We asked the homelessness minister
Homelessness minister Florence Eshalomi and prime minister Andy Burnham.
Homelessness

How will the government end rough sleeping? We asked the homelessness minister

Big Issue has always been bad at promoting itself. Andy Burnham can teach us a lesson
ohn Bird and Andy Burnham visit Independence Initiative
John Bird

Big Issue has always been bad at promoting itself. Andy Burnham can teach us a lesson

Ending rough sleeping isn't just about money – it takes everyone pulling together
Andy Burnham, pictured in a media interview at No 10, has promised to end rough sleeping
Letters

Ending rough sleeping isn't just about money – it takes everyone pulling together

Is it fair to ask a homeless person to give up their pet to get a home? Half of Brits say no
Big Issue vendor, Alfie Brew on his pitch at Co-op, St Thomas, Exeter
Housing

Is it fair to ask a homeless person to give up their pet to get a home? Half of Brits say no