A coffee company with a twist has launched this week to raise money to help tackle homelessness.
The Invisible Coffee Company aims to draw attention to the homeless community who “often feel invisible” by encouraging customers to donate £3 to £5 as though they were buying a real coffee, without receiving the product in return.
Set up with faux baristas and an ‘invisible menu’, the coffee company was launched as a collaboration between charity Single Homeless Project and advertising agency CPB London.
From just £3 per week
Their intention is to encourage those who don’t hesitate to spend money on coffee every day to consider spending that cash on a donation. All of the money made as a result goes towards the Single Homeless Project, which helps single Londoners by preventing homelessness and providing support and accommodation.
“Being invisible could be an amazing superpower. But feeling invisible is something very different and for Londoners living on our city’s streets, it’s a daily, grim reality,” said Liz Rutherfoord, CEO at Single Homeless Project.
“By buying a cup of invisible coffee, people can help a Londoner to leave homelessness behind, to be seen and to be heard and find a place to call home. Together, let’s end homelessness in our city.”