Advertising helps fund Big Issue’s mission to end poverty
News

'Kind-hearted' Big Issue vendor Jimmy McMahon has died

Jimmy, a well-known face on the streets of East London, died at the beginning of the month aged 56

Jimmy McMahon

We are saddened to announce that popular Big Issue vendor Jimmy McMahon has died.

Jimmy sold the magazine for more than a decade around East London, and struck up a strong relationship with regular customers while selling in Covent Garden thanks to his love of art and poetry.

The Big Issue had supported Jimmy in his battle against alcohol addiction for a number of years. He passed away at the start of June aged 56.

Lauren Neale, The Big Issue’s sales and operations manager in London, paid tribute to the popular seller and will retain fond memories Jimmy for years to come.

She said: “Jimmy was a real character, kind-hearted and would give his last pound to someone in need. He was a talented poet and artist, known for his trademark red hat and squeezing the word “buddy” in to every sentence.

“He will be greatly missed by vendors, franchisees and staff. It truly was a privilege to know Jimmy.”

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

Jimmy is the second vendor to die this month following the tragic loss of Eric Cullen. Neither death was due to the coronavirus. The Big Issue will continue to support vendors throughout the Covid-19 crisis.

Advertising helps fund Big Issue’s mission to end poverty

Do you know how Big Issue 'really' works?

Watch this simple explanation.

Recommended for you

View all
Local elections 2026: Why the Green Party's gains offer hope despite Reform's rise
Zack Polanski
Ravishaan Rahel Muthiah

Local elections 2026: Why the Green Party's gains offer hope despite Reform's rise

David Attenborough by Chris Packham: 'I don’t think he has an earthly equal' 
David Attenborough
Centenary

David Attenborough by Chris Packham: 'I don’t think he has an earthly equal' 

Five ways David Attenborough changed the world
David Attenborough with a gorilla in Rwanda as part of his 1979 Life on Earth series
Activism

Five ways David Attenborough changed the world

How the Sociability app puts accessibility on the map to help disabled people break down barriers
People in wheelchairs at a post-Naidex social event organised by Sociability
Accessibility

How the Sociability app puts accessibility on the map to help disabled people break down barriers