Advertising helps fund Big Issue’s mission to end poverty
News

Mahesh's story

Until three years ago Mahesh was working for a blue chip company in south London.

He had a good salary and a home of his own. However, force of circumstances saw his life change dramatically, which led to him being jobless and homeless.

“In less than 18 months, my life collapsed; hostels, friends sofas and rough sleeping became ‘home’ all too quickly,” Mahesh says. For many vendors at Christmas this is their reality. But Mahesh approached The Big Issue and The Big Issue Foundation and started to rebuild his life; he was determined to make a change and started working 10 hours a day, seven days a week.

This ‘self-help’ attitude put Mahesh in a much healthier position, and with support of The Big Issue Foundation Mahesh was able to get off the streets. The Big Issue Foundation not only provided the support and advice that Mahesh needed but also offered practical items such as the deposit for his flat share where he moved in earlier this year.

Big Issue vendors contribute 20 per cent of the cost of items such as a passport; this chimes with our ethos of self-help. After all, we all respect and value things if we feel we have made a personal contribution. Mahesh agrees:

“It’s important to give something back, to contribute in life; it’s nice to feel that you play an active part in being part of the solution.”

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

DO YOU KNOW HOW BIG ISSUE 'REALLY' WORKS?

Watch this simple explanation.

Recommended for you

View all
Pensioners in poverty skip baths as water bills rise: 'I hate living this way'
elderly woman washing food in tap water
Water

Pensioners in poverty skip baths as water bills rise: 'I hate living this way'

Homelessness facts and statistics: The numbers you need to know in 2026
Homelessness

Homelessness facts and statistics: The numbers you need to know in 2026

More than 100 million children at risk in Middle East conflict, charity fears
War Child in Gaza
Middle East

More than 100 million children at risk in Middle East conflict, charity fears

Revealed: Homeless people offered chairs not beds by councils in extreme weather
a person sleeping rough in a doorway
Homelessness

Revealed: Homeless people offered chairs not beds by councils in extreme weather