Juan Mata’s Common Goal project has already reeled in 30 players since kicking off in August – but now it has reached the very top of the beautiful game by convincing UEFA president Aleksander Čeferin to get on board.
The 50-year-old Slovenian, who took over the UEFA presidency in September last year from Spaniard Ángel María Villar, was unveiled as part of the initiative in a Facebook Live stream on Wednesday.
???? Join us for a BIG Common Goal announcement, live from UEFA HQ in Switzerland! ????(Announcement starts @ 19 minutes)
Posted by Juan Mata on Wednesday, November 29, 2017
This follows a week of organisers revealing a new player every day, including Brighton ace Bruno Sartor, before landing the man highest up Europe’s football food chain Čeferin.
The initiative, run by global outfit Streetfootballworld, takes the donated salaries and pools them to help football charities all over the world to aid causes as diverse as gender equality in India and refugee integration in Germany.
Čeferin said: “I firmly believe that football has the power to change the world and I was inspired by Juan Mata to join the Common Goal movement.