Social Justice

Brits are donating more to charity despite the cost of living crisis

One in three people have increased their charitable donations over the past two years, and almost half say they expect to do more this year.

Cost of living/ Image of staff at food bank

A Human Appeal team member working at a food bank. Image: Human Appeal

People in the UK are increasing their charity donations despite so many feeling the pinch as the cost of living soars, research has found.

One in three people have increased their charitable donations over the past two years, according to the NGO Human Appeal. Almost half (46 per cent) say they expect to increase their charitable donations throughout this year too.

The most common reason people donate to charities is because they have a personal experience that connects them to its cause.

The news that more people plan on supporting charities over the next year, when support is needed so desperately, shows the generosity of people in these bleak times. More than four in five (86 per cent) donate to charities on a monthly basis. 

Commenting on the research, Mohamed Ashmawey, CEO of Human Appeal, said: “This research not only shows just how important charity organisations have become to the nation at a time of growing poverty and financial need, but also how deeply committed the nation is to helping others in need. 

“Even with household finances facing unprecedented demands, people are unwavering in their support for their chosen causes just as many need it the most. It is incredibly encouraging to see the nation so committed to their chosen charities, as well as to see that the hard work and commitment of so many charity organisations in the UK has been recognised over the last few years.”

People surveyed believed that charities supporting children and families, and those offering help to people with healthcare issues, are currently in the most urgent need of donations from the public. 

During the pandemic, nearly six in 10 families told the Child Poverty Action Group they struggled to cover the cost of essentials like food, fuel bills, rent, transport and childcare. The pandemic has likely put healthcare at the forefront of public focus too. 

As the cost of living crisis takes its toll on families across the country, charities have warned that it is those who are already struggling who will suffer the most as prices rise. 

Brits’ reliance on food banks has increased at an alarming rate. The Trussell Trust gave out 2.1 million emergency food parcels between April 2021 and March 2022, an increase of 14 per cent compared to the same period between 2019 and 2020. 

Donations to food banks have dropped, while the number of people seeking help is rising. Staff at food banks previously told the Big Issue that they have reached a crisis point and need more support.

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