News

The government is campaigning to fill 110,000 social care vacancies

The Every Day Is Different campaign will target under-40s across social media

Social care

A new campaign to recruit young people into adult care jobs will try to win over under-40s by focusing on how “rewarding” the work can be.

Every Day Is Different, the campaign set to run across social media, will target 20-39 year-olds across England for work as occupational therapists, community activity co-ordinators and care workers.

Minister of State for Care Caroline Dinenage said adult social care is “too often seen as the ‘Cinderella service’ to our NHS”.

The initiative will teach people already working in the sector how to market the campaign and continue to recruit the right people with the right values, citing a high turnover rate.

Government figures show that 1.45 million people currently work in care but that 650,000 more will be needed within 15 years to keep up with the ageing population. There are 110,000 social care unfilled social care positions at the moment.

According to the campaign, 96 per cent of care workers feel their work “makes a difference to people’s lives”.

Dinenage added: “There is huge demand for more care professionals who work incredibly hard to look after the most vulnerable people in our society.

“We must spread the word that careers in adult social care can be rewarding, varied and worthwhile. Care is a vocation where you can transform people’s lives and every day is different to the next.

“Our national recruitment campaign will support care providers to recruit thousands more talented people. If you think a career in care could be for you, I urge you to look up the opportunities in your local area and become part of a vital and growing profession.”

Social care providers will be asked to provide case studies to inspire potential recruits and advertise vacancies through the DWP.

Support the Big Issue

For over 30 years, the Big Issue has been committed to ending poverty in the UK. In 2024, our work is needed more than ever. Find out how you can support the Big Issue today.
Vendor martin Hawes

Recommended for you

View all
Energy bills are set to fall but UK families have already lost £72bn to 'staggering' prices
energy bills
Energy bills

Energy bills are set to fall but UK families have already lost £72bn to 'staggering' prices

Poverty costs the UK billions each year. Politicians must commit to ending it this general election
Trussell Trust food banks
General election 2024

Poverty costs the UK billions each year. Politicians must commit to ending it this general election

Abuse survivor tried to take her own life after years-long battle with DWP over disability benefits
Pound coins on a piece of paper with disability living allowancve
Department for Work and Pensions

Abuse survivor tried to take her own life after years-long battle with DWP over disability benefits

Rents in UK are rising at highest rate in decades. Will they keep going up?
rents uk
Renting

Rents in UK are rising at highest rate in decades. Will they keep going up?

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know