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The mum who drove her Range Rover into Insulate Britain protesters is selling merch now

The woman behind the "Range Rover Mum" merch says it's "based on female empowerment".

Range Rover Mum

Image: @sherrilyn__ via Instagram/RangeRoverMum.com

The mum who went viral after driving her Range Rover into Insulate Britain protesters has been criticised for selling merchandise to profit from the incident.

Sherrilyn Speid, 34, now branding herself as “Range Rover Mum”, has defended her new venture glamorising and monetising road rage as “female empowerment”. But dozens of social media suers have called the stunt

Essex Police told The Big Issue no charges have been made over the incident at this stage, but that a woman attended a voluntary interview to give an account.

“This is not female empowering merch, it’s opportunism after an aggressive act,” wrote one social media user.

“@LandRoverUKPR @LandRover_UK You might want to check up on Range Rover Mum’s exploitation of your trademark following her violent attack and abuse of peaceful protestors?,” said another.

After the news of the cash-in, Insulate Britain reiterated its commitment to “nonviolent civil resistance”.

Last month a clip went viral of Essex-based Speid trying to run over the Insulate Britain protesters while driving her son to school.

After the Insulate Britain protestors blocking the road in Thurrock refused to move, Spied to told them: “I’ll drive through you then. My son is 11 and he needs to get to school.”

She then drove her black Range Rover up to the back of a protester.

The Big Issue has contacted Essex Police and Insulate Britain for comment.

Speid later said on Instagram it was only a “nudge”, and insisted she had “really nicely and politely” asked them to move.

Speid is a business owner selling Caribbean food but with this latest pivot she’s now known as Range Rover Mum, with merch capitalising on the incident.

She offers a dizzying range of branded items, including a mug with a picture of Speid posing in front of her Range Rover (£15.82), leggings emblazoned with “Range Rover mum” (£33.19), or even a cropped hoodie with the “R.R.M” branding (£25.82):

Spied says it wasn’t originally her idea to launch the merch, and that someone else designed it for her.

“My merch is based on empowerment, female empowerment. It’s the raise aspirations and inspire people that even if you’re a single mum you can still go out there and you can still set up businesses and make something of yourself,” Speid told LADBible.

A spokesperson for Insulate Britain told The Big Issue: “Insulate Britain is committed to nonviolent civil resistance.

“We are calling on our government to stop 8,500 people dying every year because they can’t keep warm, to stop millions of British families being cold and hungry, to act to protect us from the unfolding terror of mass starvation which threatens national security.

“This is the climate crisis, the betrayal of Britain by our government that we seek to avoid.”

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