There is a massive power gap in politics. Especially on the left and even in the centre. The only group that has managed to occupy the political influencer space is the alt-right, or the new right, or the far right, whatever you want to call it.
About a year ago, I put out a video saying I wanted to see more influencers. Because online is where the power is now. That’s where the gap is. It has blown up for me, but we need more people making videos. A couple of channels came up – Louisa Munch and Barry’s Economics are both doing well.
I got to know more influencers, like Jimmy the Giant and Frankie McNamara. We hang out in real life, beyond YouTube. And we bounce ideas off each other.
I’ve got this theory that the optimal model for politics in the social media age is WWE wrestling. When I was a kid, there were 20 larger-than-life personalities and a supporting cast. It became a social product. Like a soap opera, basically.
The only guys who have achieved anything like this are the US alt-right. They’ve got people all over the world watching, across a wide demographic but especially young men. The UK far-right channel Trigonometry have been on Joe Rogan seven times.
It creates this sense that they all know each other, they all hang out offline and then it becomes a soap opera, which is a really compelling product in the age where young people can’t afford to go to the fucking pub and there is a crisis of loneliness for young people.