Advertising helps fund Big Issue’s mission to end poverty
Opinion

AI is a tool like the paintbrush – it can be used for good things and terrible things

Conceptual artist Phillip Toledano argues that to fight against AI is to fight against the sea – it achieves nothing

AI can be a tool like a paintbrush. Image: Phillip Toledano / L'Artiere

I’m a conceptual artist (let’s get that irritating title out of the way) which means that each idea I have is different than the one before, and each idea usually uses different tools. 

I’ve long been interested America’s obsession with conspiracy theories and the idea that we live in a period of ‘elastic truth’. This of course brings me to artificial intelligence (AI) – the ultimate purveyor of historical surrealism and invented history. And so, of course, the perfect tool for my current interest – the demise of truth in image.

I’ve made two projects around this idea. 

The first is Another America, an invented history of New York City in the 1940s and 1950s. These images oscillate between the surreal and seemingly real, in some ways mirroring our new relationship with the image. Because AI exists, everything is true, and nothing is true at the same time.

The second project is called We Are At War.

We Are At War by Phillip Toledano. Image: Phillip Toledano / L’Artiere

It’s centred around the photographer Robert Capa, who famously landed on Omaha Beach on D-Day.  The story goes that he shot four rolls of film that day, sent them back to England to be developed, but the film was mishandled, so only 11 images survived from that day. He created an empty pocket of history, a pocket I filled with AI and re-imagined a lost roll of film. Unlike another America, the point of this work is to be utterly convincing. It was to make powerful emotional images that are entirely invented. The point was to say: “If I can invent the past so convincingly, imagine what I can do with the present.”

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

AI is a tool like the paintbrush, or the printing press, or Photoshop. It will be used for good things, and for terrible things. The same printing press that birthed Mein Kampf also gave birth to The Color Purple. It’s as good a tool for art as the artist using it. To those who are against it, I’d say to fight AI is to fight the sea. It’s a useless endeavour and achieves nothing. It’s better to be curious, than it is to raise the drawbridge. 

Phillip Toledano is a conceptual artist working with photography, installation, sculpture, painting and video. His book We Are Art War is available from 9 November.

Do you have a story to tell or opinions to share about this? Get in touch and tell us more. This Christmas, you can make a lasting change on a vendor’s life. Buy a magazine from your local vendor in the street every week. If you can’t reach them, buy a  Vendor Support Kit.

Advertising helps fund Big Issue’s mission to end poverty

Do you know how Big Issue 'really' works?

Watch this simple explanation.

Recommended for you

View all
'I have not been to school since I was 13. The system is failing kids with special education needs'
Katie Nellist
Katie Nellist

'I have not been to school since I was 13. The system is failing kids with special education needs'

Social media is warping our view of ourselves. Time for some self-reflection
Steven MacKenzie

Social media is warping our view of ourselves. Time for some self-reflection

I'm a single working mum relying on credit to pay bills. Universal credit isn't enough
Thea Jaffe outside Number 10.
Thea Jaffe

I'm a single working mum relying on credit to pay bills. Universal credit isn't enough

Pink Ladies: How an anti-migrant movement is hiding behind women's rights protests
Pink Ladies flag
Cat Linton, Monserrat Escudero and María Álvarez

Pink Ladies: How an anti-migrant movement is hiding behind women's rights protests