Press Release

Jamie Oliver champions low-cost recipe collection inspired by Big Issue vendor in magazine

Today (Monday 29th January), acclaimed chef and child health campaigner, Jamie Oliver has thrown his support behind a recipe collection in light of the ongoing cost-of-living crisis in The Big Issue Magazine.

  • Big issue vendor, Paul Logan, inspired the new regular feature after sharing his idea for the feature with Big Issue Ambassador and friend of Jamie Oliver, Sophie Winkleman
  • Magazine is calling for people to share their low-cost recipe suggestions

Today (Monday 29th January), acclaimed chef and child health campaigner, Jamie Oliver has thrown his support behind a recipe collection in light of the ongoing cost-of-living crisis in The Big Issue Magazine.

The collection was inspired by Big Issue vendor, Paul Logan, who sells the magazine in Cavendish Square in London after he met Actress and Big Issue Ambassador, Sophie Winkleman. Paul told Sophie that he saw great potential in a low-cost recipe section in the magazine and Sophie called on her good friend, Jamie, who jumped at the opportunity.

Jamie Oliver said: “I’ve always been a big fan of Big Issue. When I heard about Paul’s wish to have low-cost recipes in the magazine, I wanted to share these budget-friendly ones. With financial pressures as high as ever, knowing how to cook has never been more relevant. I’ve created these to help your money go further. Whether it’s making the most of your oven or freezer, or using store-cupboard ingredients, these flavour-packed favourites are nutritious and delicious.”

Sophie Winkleman, said: “I met vendor Paul Logan on the coldest day of the year. He told me he’d always harboured a dream for there to be a recipe page. We chatted more and it clearly was a brilliant idea – weekly inspiration on how to eat well on a super-tight budget. I called my friend Jamie when I got home to tell him about Paul. He thought it was a brilliant idea too, and offered to launch Paul’s idea with some recipes of his own. So well done Paul, huge thanks to Jamie and his team and here’s to good eating in 2024.”

Paul McNamee, Editor of The Big Issue, said: “Going with a good idea from that cold day that our brilliant Big Issue Ambassador, Sophie met Paul, we want to build a useful recipe collection, of delicious meals at pocket-friendly prices. We’re delighted that long-time friend of Big Issue Jamie Oliver is launching the collection today. We want to keep it going. Please send in your recipes with photos, we will consider them all!”

The Big Issue with the first recipe in the series is out now, please find your local vendor to buy a copy or subscribe online. Send your recipe with some photos to editorial@bigissue.com.

Support the Big Issue

For over 30 years, the Big Issue has been committed to ending poverty in the UK. In 2024, our work is needed more than ever. Find out how you can support the Big Issue today.
Vendor martin Hawes

Recommended for you

View all
Living in Fitness Receives £55,000 Investment from Growth Impact Fund to Enhance Well-being for Older Adults
Press Release

Living in Fitness Receives £55,000 Investment from Growth Impact Fund to Enhance Well-being for Older Adults

“I’m a very Northern man”: Zayn on Bradford roots and forging his own path in Big Issue exclusive
Press Release

“I’m a very Northern man”: Zayn on Bradford roots and forging his own path in Big Issue exclusive

Investors call for the next government to unlock private investment to drive growth and reduce poverty
a sapling sprouts out of a glass full of coins
Press Release

Investors call for the next government to unlock private investment to drive growth and reduce poverty

Christopher Eccleston to run the London Marathon for the Big Issue
Christopher Eccleston
Press Release

Christopher Eccleston to run the London Marathon for the Big Issue

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know