BIG ISSUE NATIONAL VENDOR WEEK
LEARN MORE
Press Release

Jamie Oliver champions low-cost recipe collection inspired by Big Issue vendor in magazine

Today (Monday 29th January), acclaimed chef and child health campaigner, Jamie Oliver has thrown his support behind a recipe collection in light of the ongoing cost-of-living crisis in The Big Issue Magazine.

  • Big issue vendor, Paul Logan, inspired the new regular feature after sharing his idea for the feature with Big Issue Ambassador and friend of Jamie Oliver, Sophie Winkleman
  • Magazine is calling for people to share their low-cost recipe suggestions

Today (Monday 29th January), acclaimed chef and child health campaigner, Jamie Oliver has thrown his support behind a recipe collection in light of the ongoing cost-of-living crisis in The Big Issue Magazine.

The collection was inspired by Big Issue vendor, Paul Logan, who sells the magazine in Cavendish Square in London after he met Actress and Big Issue Ambassador, Sophie Winkleman. Paul told Sophie that he saw great potential in a low-cost recipe section in the magazine and Sophie called on her good friend, Jamie, who jumped at the opportunity.

Jamie Oliver said: “I’ve always been a big fan of Big Issue. When I heard about Paul’s wish to have low-cost recipes in the magazine, I wanted to share these budget-friendly ones. With financial pressures as high as ever, knowing how to cook has never been more relevant. I’ve created these to help your money go further. Whether it’s making the most of your oven or freezer, or using store-cupboard ingredients, these flavour-packed favourites are nutritious and delicious.”

Sophie Winkleman, said: “I met vendor Paul Logan on the coldest day of the year. He told me he’d always harboured a dream for there to be a recipe page. We chatted more and it clearly was a brilliant idea – weekly inspiration on how to eat well on a super-tight budget. I called my friend Jamie when I got home to tell him about Paul. He thought it was a brilliant idea too, and offered to launch Paul’s idea with some recipes of his own. So well done Paul, huge thanks to Jamie and his team and here’s to good eating in 2024.”

Paul McNamee, Editor of The Big Issue, said: “Going with a good idea from that cold day that our brilliant Big Issue Ambassador, Sophie met Paul, we want to build a useful recipe collection, of delicious meals at pocket-friendly prices. We’re delighted that long-time friend of Big Issue Jamie Oliver is launching the collection today. We want to keep it going. Please send in your recipes with photos, we will consider them all!”

The Big Issue with the first recipe in the series is out now, please find your local vendor to buy a copy or subscribe online. Send your recipe with some photos to editorial@bigissue.com.

National Vendor Week 2024

A celebration of people who are working their way out of poverty.
Vendor martin Hawes

Recommended for you

View all
Big Issue Group reports 8% increase in number of individuals supported affected by poverty
Will Payne at Better foods The Proving House, 21 Sevier Street, St Werburghs, Bristol, BS2 9LB ©Exposure Photo Agency Ltd
Press Release

Big Issue Group reports 8% increase in number of individuals supported affected by poverty

Social investment arm of the Big Issue Group opens up applications for second cohort of social enterprises in London  
Press Release

Social investment arm of the Big Issue Group opens up applications for second cohort of social enterprises in London  

Mark Porter is announced as new Chair of Big Issue Invest 
Big Issue Invest CEO, Danyal Sattar with Mark Porter, newly appointed Chair of Big Issue Invest
Press Release

Mark Porter is announced as new Chair of Big Issue Invest 

Big Issue vendors lead over 11,000 strong call for Prime Minister to End Housing Insecurity in Spring Budget 
Press Release

Big Issue vendors lead over 11,000 strong call for Prime Minister to End Housing Insecurity in Spring Budget 

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Here's when UK households to start receiving last cost of living payments
next dwp cost of living payment 2023
3.

Here's when UK households to start receiving last cost of living payments

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know