Advertisement
Press Release

The Big Issue Magazine undergoes complete redesign to mark 30 years of publication

Today (Monday, 1st November) the first of The Big Issue’s completely new-look magazines has gone on sale. The magazine has been redesigned throughout, from content to layout, to create a high-impact magazine that is designed to meet the needs of both magazine vendors and readers.

  • The redesign has been led by Editor, Paul McNamee, and world-famous Graphic Designer, Matt Willey
  • The new-look magazine’s first cover, out today, will be fronted by London-based Big Issue vendor Paul Logan

Today (Monday, 1st November) the first of The Big Issue’s completely new-look magazines has gone on sale. The magazine has been redesigned throughout, from content to layout, to create a high-impact magazine that is designed to meet the needs of both magazine vendors and readers.

The revamp of the magazine was led by Matt Willey, who recently redesigned the New York Times Magazine, and Paul McNamee, Editor of The Big Issue.

Following the recent relaunch of the website, the redesigned magazine has been crafted to ensure it is high on impact, with the two platforms designed to complement each other for the end user.

The new-look has been carefully created to make sure the publication reflects the changing situation in the country and the changing way readers consume magazines.

Starting with the cover, Matt Willey and Editor Paul McNamee came up with a new aesthetic – one that recalled the boldness and confidence of classic magazines, but also put the name The Big Issue as the key and core part.

The new-approach cover features The Big Issue masthead boldly, to guarantee it can be seen on the street from 50 feet away, creating even more impact.

Advertisement
Advertisement

The front section of the magazine is more immediate and incorporates a greater use of photography and curates the biggest issues of the week, enabling greater access for the reader.

There are more graphics, pull out quotes and summary boxes. The type of easy access points that are valued by all readers and, in particular, The Big Issue’s growing number of subscribers.

The magazine also includes new sections, including a digest of news and views that set out The Big Issue agenda, a weekly news collection of achievements within The Big Issue world and a weekly look at what other street papers, and other changemakers, are doing around the world.

Paul Cheal, Group CEO of The Big Issue, said: “Unfortunately, streets up and down the UK are unlikely to return to how they were pre-pandemic. Changing lifestyle and work patterns mean that city centres will be emptier, making sales for vendors far tougher. As we looked to return following lockdown last year, we realised we had to change and rebuild to serve our vendors more, to help them earn in more varied ways, and to also work for those who may have been our readers.

“The magazine had to be more impactful, to feel more active and campaigning, a place that would challenge those in leadership if their policies punished those most in need, and also a place that would agitate for those at risk – calling on governments to act, and third sectors to unify and mobilise. We want to galvanise readers to become changemakers.

“We want this to bring us to a whole new generation of Big Issue readers and supporters, so we can help sell more magazines and in turn help more vendors.”

Paul McNamee, Editor of The Big Issue, said: “The 30th anniversary was the perfect time to change the look of The Big Issue and it is an incredibly exciting step forward for us.

“Following the relaunch of site, the new look magazine is high on impact. We started with the cover design, we made it bold and arresting. We wanted to ensure that it can deliberately be seen on the street from 50 feet away. This is vital, as our vendors have always told us, the more noticeable the cover is, the more likely they are to sell it.

“We have re-designed the content of the magazine as well. It now offers a more immediate front section with greater use of photography and curates the biggest issues of the week. We can’t wait for our readers and vendors alike to see our new look publication.”

The Big Issue recently celebrated its 30th Birthday, in that time ,the organisation has helped over 105,000 vendors earn over £144 million.

You can buy a copy of the special new look issue out from today from your local vendor. Alternatively, subscribe online or donate to the bigissue.com/big30 campaign.

Advertisement

    Support your local vendor

    Want to buy a copy of the magazine? We have over 1,200 Big Issue vendors in the UK. Each vendor buys a copy of the mag for £1.50 and sells it for £3, keeping the difference. Visit our interactive map to find your nearest vendor and support them today!

    Recommended for you

    Read All
    HRH The Duke of Cambridge throws his support behind The Big Issue to mark his 40th Birthday
    Press Release

    HRH The Duke of Cambridge throws his support behind The Big Issue to mark his 40th Birthday

    The Big Issue launches new podcast to provide platform to marginalised voices
    Press Release

    The Big Issue launches new podcast to provide platform to marginalised voices

    Scottish school pupils champion social change with The Big Issue magazine
    Press Release

    Scottish school pupils champion social change with The Big Issue magazine

    The Big Issue fast-tracks financial inclusion as 1,000 sellers now accept cashless payments
    Press Release

    The Big Issue fast-tracks financial inclusion as 1,000 sellers now accept cashless payments

    Most Popular

    Read All
    Thousands march in London to protest low pay and rising cost of living
    1.

    Thousands march in London to protest low pay and rising cost of living

    Prince William: 'Why I wanted to work with The Big Issue'
    2.

    Prince William: 'Why I wanted to work with The Big Issue'

    Margaret Beckett: 'People think Boris Johnson would be a good laugh in the pub. He'd be late and not get a round in'
    3.

    Margaret Beckett: 'People think Boris Johnson would be a good laugh in the pub. He'd be late and not get a round in'

    What really happened when Prince William sold The Big Issue
    4.

    What really happened when Prince William sold The Big Issue

    Keep up to date with The Big Issue. The leading voice on life, politics, culture and social activism direct to your inbox.