- The redesign has been led by Editor, Paul McNamee, and world-famous Graphic Designer, Matt Willey
- The new-look magazine’s first cover, out today, will be fronted by London-based Big Issue vendor Paul Logan
Today (Monday, 1st November) the first of The Big Issue’s completely new-look magazines has gone on sale. The magazine has been redesigned throughout, from content to layout, to create a high-impact magazine that is designed to meet the needs of both magazine vendors and readers.
The revamp of the magazine was led by Matt Willey, who recently redesigned the New York Times Magazine, and Paul McNamee, Editor of The Big Issue.
Following the recent relaunch of the website, the redesigned magazine has been crafted to ensure it is high on impact, with the two platforms designed to complement each other for the end user.
The new-look has been carefully created to make sure the publication reflects the changing situation in the country and the changing way readers consume magazines.
Starting with the cover, Matt Willey and Editor Paul McNamee came up with a new aesthetic – one that recalled the boldness and confidence of classic magazines, but also put the name The Big Issue as the key and core part.
The new-approach cover features The Big Issue masthead boldly, to guarantee it can be seen on the street from 50 feet away, creating even more impact.