Advertising helps fund Big Issue’s mission to end poverty
Supersonic value. Subscribe for £13.99 and receive a free Oasis collector’s issue.
Subscribe today
Opinion

What Starmer could learn from watching The Bear

Does Keir Starmer even read his own bad reviews?

Jeremy Allen White plays Carmy Berzatto in The Bear. Image: Frank Ockenfels/FX

Do you enjoy The Bear? You know The Bear, the TV series set in a family-run restaurant in Chicago. Series four has just started. Things are tense. Things are always tense in The Bear – it’s a base setting. It’s a brilliant show, though given there was a bit of a dip in series three we’ll wait to see if it can again become the best thing on TV.

One of the reasons for things being tense in the new series is that The Bear got a bad review in a newspaper. I don’t mean the show itself, we’re not being quite so meta – the restaurant of the same name got a bad review. And not just in any newspaper but in the Chicago Tribune, the once self-styled ‘World’s Greatest Newspaper’. So, you know, things have been better. It’s driven Carmy into a dark existential funk, even more than usual. Cousin Richie is feeling it too. 

I’m not deep into the series yet, so I’m in no position to provide spoilers. But an interesting aspect to all this is that when the people in The Bear are discussing the review, this thing of monumental import, they read it in a paper, not on phones, not on any other device, but in an old inkie.

They pass it around, they throw it angrily in the bin, they pick it out of the bin. I’m all for this. Papers are incredibly useful props for moving stories around in dramas, particularly spy films. Still, it’s a curious thing for the show’s creators to carry. Maybe it’s a quiet reminder that the characters are fighting an inevitable change – they can’t hold back the tide. Or maybe they just like newspapers.

Read more:

One thing that doesn’t ring true, though, is the headline of the review. The restaurant is accused of ‘culinary dissonance’. That just doesn’t fly. It sounds like a Frank Zappa song title, not good old-fashioned newspaper speak. Or at least not that which we’re used to in the UK.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

Though daily print is going the way of all flesh, the language, that curious, unique language has easily moved online, despite changes in taste and search engine optimisation. Just ask Keir Starmer. Last week he became that thing that leading politicians never want to be – he became embattled.

For a while he was also under fire, but chancellor Rachel Reeves became that. Pretty soon her job was at risk. They’d both faced a backlash – blasted by backbenchers over their plans – and they needed to throw a ring of steel around the policies.

Things are probably tense on Downing Street. But they only have themselves to blame. Quite why they went about things as they did is baffling. They approached the cuts to the social security budget as a cost-saving exercise. There was initial talk about the need to help people into work – nobody would argue with a positive work agenda – but they kept returning to the argument that the budget was too big and £5 billion needed shorn. It became an accountancy correction forgetting the human cost.

There was an opportunity to run a deep piece of positive change research, to look at how the money as it exists could serve people better and so could help for the future. It didn’t need to be a massive Beveridge 2.0, but if you are on a change ticket, at least make the basis for change socially reasonable. It’s in the words, after all – it’s social security. 

It all feels like a squandered opportunity and now the narrative will move to tax cuts and broken promises. Keir Starmer will be moved from embattled to being under threat of being ousted. 

It won’t be the papers that will bring him down – though of course the thrill of the hunt frequently gets their sap up. But as Carmy knows, by the time you notice the language has shifted, the die is cast.

Paul McNamee is editor of the Big Issue. Read more of his columns here. Follow him on X.

Do you have a story to tell or opinions to share about this? Get in touch and tell us more

Real stories. Real impact. Real change. No clickbait. Just trustworthy journalism that gets to the heart of big issues in the UK and beyond. Words drive real change. If this article gave you something to think about, help us keep doing this work. Support Big Issue's journalism from £5 a month.
Advertising helps fund Big Issue’s mission to end poverty

SIGN THE PETITION

Will you sign Big Issue's petition to ask Keir Starmer to pass a Poverty Zero law? It's time to hold government to account on poverty once and for all.

Recommended for you

View all
The excuses don't wash. All police officers must be allowed to carry naloxone
A syringe of naloxone
Meg Jones

The excuses don't wash. All police officers must be allowed to carry naloxone

Why the dystopian world of Severance is my unlikely comfort watch
TV

Why the dystopian world of Severance is my unlikely comfort watch

Gaza's health workers need more than thoughts and prayers – they need protection
Damage in the Gaza strip
Dr Omar Abdel-Mannan

Gaza's health workers need more than thoughts and prayers – they need protection

Why we need more migrants in political office
Yvette Cooper
Lara Parizotto

Why we need more migrants in political office

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know

Support our vendors with a subscription

For each subscription to the magazine, we’ll provide a vendor with a reusable water bottle, making it easier for them to access cold water on hot days.