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Welcome to our feelgood shopping revolution!

An innovative new way support The Big Issue as you shop online – and there’s a chance to win £250

One of the major changes to our daily routine as a result of Covid-19 is how we shop. The Office for National Statistics reported that online retail sales reached record levels last year. By June it found that nearly one-third of all sales were online, and 50 per cent of the UK’s non-food retail sales were too.

At the same time, charities’ incomes have been devastated by the cancellation of mass participation and other fundraising activities: a recent survey found 83 per cent of charities say their revenue has been hit, while demand for their services has simultaneously increased by 75 per cent.

But people want to help, now more than ever, and innovative ways to support charities are emerging at pace. Now we have a new way for our readers to support The Big Issue’s charity arm so we can help our vendors through the crisis – all while simply shopping online.

The Big Issue Foundation has joined forces with Kindred, which has created a web browser extension – The Big Issue Clever Shopping Companion – that donates cash back to charity as you shop online.

To use The Big Issue Clever Shopping Companion, you download and add it to your web browser, then any time you shop at over 25,000 brands you can earn cash back, which you can then donate to The Big Issue Foundation to help support our vendors.

On average, cash back sits at just under 10 per cent, which means that you can donate almost £10 for every £100 you spend thanks to Kindred. Adding the browser also offers members discounts, cash back deals and opportunities to support The Big Issue Foundation in other ways.

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To celebrate the launch of The Big Issue Clever Shopping Companion, Kindred is running a free draw to win a £250 cash prize. Anyone who adds the Kindred browser and signs up for free between January 18 and 31 will be entered into the prize draw, and a winner picked at random in February.

How to enter and start supporting The Big Issue Foundation as you shop online:

  1. Go to charity/thebigissue and add The Big Issue Clever Shopping Companion to your computer. It works on Safari, Chrome, Firefox and Microsoft Edge web browsers.
  2. Sign up when prompted to be added to the prize draw.
  3. Shop as normal. Every time you shop, it will offer you the best discounts and cash back on the products that you buy. You can then choose to donate your cash back to The Big Issue Foundation. Imagine being able to donate without it costing you a penny!

Entry details: The £250 cash prize draw is free to enter. All you need to do to be in with a chance to win is to go to kindred.charity/thebigissue add the browser extension to your computer and sign up. A winner will be picked at random on February 26 at noon GMT. Full T&Cs can be found here: blog.kindred.co/terms-and-conditions#kindred-partner-competitions

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Support your local vendor

Give your vendor a hand up and buy the magazine. Big Issue vendors are some of the most vulnerable members of our society. But, at the same time, they are micro-entrepreneurs. By supporting their business, you can help them overcome homelessness, financial instability and other social disadvantages that hold them back.

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