Tim Campbell MBE is known by millions for his business brain as Sir Alan Sugar’s aide on The Apprentice. But did you know he was once part of a DJ collective called True Elegance?
In a new interview for The Big Issue’s regular Letter To My Younger Self feature, East Londoner Campbell explained how he showcased the entrepreneurial spirit that would see him win series one of The Apprentice at an early age in 2005.
“I was an aspiring DJ in a collective called True Elegance,” said Campbell. “I’d save up money I earned working in McDonald’s to buy records in Hackney and three of us would play them at parties and dances and get paid. It’s so cheesy, my DJ name was DJ Archers, after the drink – because they took the mick out of me drinking schnapps and lemonade!”
Campbell, who was awarded an MBE in 2012 for services to enterprise culture, explained how his adventures with True Elegance provided a valuable lesson in business.
“We held our first major party before my 16th birthday with more than 400 guests at a club in Romford Road, but it got shut down because we didn’t pay enough for security,” he said.
“We got our mate to be security guard and he let someone in with a gas canister who gassed the place and got us shut down. That was an important lesson in business – don’t scrimp on the important things.”