Advertising helps fund Big Issue’s mission to end poverty
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Big Issue vendor features in new Heathrow Airport campaign

Big Issue vendor to welcome millions of Heathrow Airport passengers

Big Issue vendor to welcome millions of Heathrow Airport passengers

“I’m very proud to feature in the pictures at Heathrow,” said the Big Issue vendor who is part of the airport’s ‘Welcome’ campaign.

Big Issue vendor Floriana Stanciu has become an international poster girl, greeting 1.5 million passengers a week as part of Heathrow Airport’s ‘Welcome’ campaign.

Floriana, who has been homeless for two years, sells The Big Issue and also works on a Change Please coffee cart in London.

She joins a Red Arrows pilot, a town crier, a zookeeper, a TFL Tube driver, a Globe theatre actor and British astronaut Tim Peake as Welcome ambassadors on the posters in the airport’s four terminals (more below).

“I am very proud to feature in the pictures at Heathrow,” Floriana said.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

“This is a nice way to feel good about the journey I have taken and the hard work needed to get to where I am today.”

Heathrow CEO John Holland-Kaye added: “Heathrow is a great British asset that is recognised around the world and now from space too.

“We are honoured Floriana has joined our line-up of iconic personalities the United Kingdom has to offer.”

FULL LIST

Floriana Stanciu – Big Issue Vendor
Tanya Moodie – Actor, Globe Theatre
Vicky Fyson – Zookeeper, London Zoo
Alan Myatt – Town Crier
Rachul Panchkaran –Customer Service Assistant, London Underground
Joe Hourston – Red Arrows pilot
Natasha Moger – SAC Engineer
Stephen Wiltshire – London Artist

Our 2020 Impact Report

The Big Issue has given more than £1 million support to Big Issue vendors struggling due to the lockdown restrictions. To mark the significant milestone, we have published an impact report, documenting the seismic shift the organisation has undergone in the past 12 months.

View Report
Advertising helps fund Big Issue’s mission to end poverty

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