Social Justice

One in five people in the UK's wealthiest areas can't afford food or pay their bills

Charities have launched an open letter to Rishi Sunak urging the government to "stop kids going hungry, end the energy bill ticking time bomb and relieve the sickening worry from families fearing the worst"

cost of living crisis

One in four households across the UK regularly run out of money for essentials. Image: Pexels

One in five people in the wealthiest areas of the UK can’t afford to buy food or pay their bills, according to stark new data that shows the depth of the cost of living crisis.

Leading UK charities who carried out the study – including Save the Children, Shelter and Turn2Us – are now calling on the government to take urgent action to tackle the cost of living crisis. 

The polling questioned people in both the 100 most deprived and the 100 wealthiest constituencies in England, Wales, Scotland and Northern Ireland. 

It found one in four households across the UK regularly run out of money for essentials. Across the country, 6 per cent of people are trying to survive on incomes so low that they can’t pay for essentials most days.

Dan Paskins, director of UK impact at Save the Children, said: “Whether you’re in a rich or poor area, the majority of people believe the UK government isn’t doing enough to help people in the cost of living crisis. 

“Families are now existing month to month, even day to day in some cases, and going without essentials, making us deeply worried about the impact this has on children.”

Your support changes lives. Find out how you can help us help more people by signing up for a subscription

Nationally, two thirds of people (67 per cent) believe the government is not doing enough to tackle the cost of living crisis. 

Even among the 10 most affluent constituencies in the UK, 19 per cent of people say they find themselves unable to pay for the likes of food or bills by the end of most months. That rises to 26 per cent in the most deprived areas. 

Charities Save the Children, Turn2us, Little Village, Shelter and 38 Degrees have launched Together Through This Crisis. It is a space for people to find support, give their time or money and call on the government to act. 

It comes as ministers are preparing for the Spring Budget on March 15. 

The group has launched an open letter to Rishi Sunak and Jeremy Hunt backed by charities, businesses, metro mayors and over 38,000 members of the public. It asks them to take action to ensure the cost of living crisis illustrated by these figures does not become the UK’s “new normal”. 

Matthew McGregor, CEO at campaign group 38 Degrees, said: “This polling paints a bleak picture of the crisis unfolding across the country: families running out of money to put food on the table and keep kids warm is rapidly becoming our new normal.

“As the Spring statement looms, a united message is coming through loud and clear from the British public – in the most and least deprived corners of our country – Rishi Sunak and Jeremy Hunt: do your jobs. Stop kids going hungry, end the energy bill ticking time bomb and relieve the sickening worry from families fearing the worst.”

Get the latest news and insight into how the Big Issue magazine is made by signing up for the Inside Big Issue newsletter

The Big Issue’s #BigFutures campaign is calling for investment in decent and affordable housing, ending the low wage economy, and millions of green jobs. The last 10 years of austerity and cuts to public services have failed to deliver better living standards for people in this country. Sign the open letter and demand a better future. 

Support your local Big Issue vendor

If you can’t get to your local vendor every week, subscribing directly to them online is the best way to support your vendor. Your chosen vendor will receive 50% of the profit from each copy and the rest is invested back into our work to create opportunities for people affected by poverty.
Vendor martin Hawes

Recommended for you

View all
DWP warned benefit claimants face 'poor customer service' and 'long waiting times'
dwp
BENEFITS

DWP warned benefit claimants face 'poor customer service' and 'long waiting times'

'Shameful stuff': Labour suspends seven rebel MPs who voted to end two-child benefit cap
keir starmer
Two-child benefit cap

'Shameful stuff': Labour suspends seven rebel MPs who voted to end two-child benefit cap

DWP should prioritise supporting benefit claimants over sanctions, most people say
jobcentre plus/ dwp
Department for Work and Pensions

DWP should prioritise supporting benefit claimants over sanctions, most people say

Campaigners welcome closure of Bibby Stockholm asylum barge – but Labour faces calls to go further
Bibby Stockholm
Bibby Stockholm

Campaigners welcome closure of Bibby Stockholm asylum barge – but Labour faces calls to go further

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know