Rachel Toms is totting up how much it’ll cost to buy her daughter’s branded school uniform: £37.60 for a blazer, £26.20 for a long-sleeve PE t-shirt, £27.95 for a skirt with the precise tartan pattern demanded by the school, £23.80 for a jumper. It’s easily more than £100, and that’s assuming spilled paint or playground scrapes don’t force her to buy replacements. When all four of her kids were in school, it was a constant juggling act for Toms, who gets by on universal credit and disability benefits.
“I’ve never been able to afford where they’ve had more than one skirt,” she says. “It’s been a nightmare basically.
“It spirals I think, to have to fork all of that out at the beginning of the school holidays.”
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Labour is limiting the amount of branded school uniform items schools can require. In a move it says will save families more than £50 per child, schools will be able to require no more than three branded items of uniform beyond a tie – not just items with logos, but anything distinctive which cannot be purchased from a range of shops.
School uniform is encouraged rather than compulsory, but almost all schools require pupils to wear it. The average cost of school uniform was £249.58 in 2023, a slight decrease from 2015, government data shows, with 86% of parents reporting their child’s school requiring branded uniform, increasing to 98% for secondary schools.
Part of its Children’s Wellbeing and Schools Bill, the government’s policy was welcomed by Barnardo’s, whose chief executive Lynn Perry said the charity had supported children who stopped attending school because their family couldn’t afford the right uniform.