pay it forward
The Big Issue becomes first resellable magazine with Pay It Forward launch
![Gary Lineker and Roger Daltrey launch Pay It Forward scheme](https://www.bigissue.com/wp-content/uploads/2019/03/pay-it-forward.jpg?w=768)
The Big Issue becomes first resellable magazine with Pay It Forward launch
Magazines will come with scannable QR codes allowing readers to pass copies to friends who can pay the original vendor for it