Social Justice

Aldi has donated thousands of free breakfasts to food banks and schools across the country

Supermarket Aldi is helping tackle hunger in the cost-of-living crisis by donating thousands of free breakfasts to food banks

aldi/ food banks

Donations made to food banks, schools and community centres. Image: Aldi Adult's Breakfast Club

What can businesses do in the cost-of-living crisis? If you’re a supermarket chain like Aldi, donating 5,000 gallons of milk and 10 tonnes of cereal to food banks and schools is a start. 

The discount supermarket chain is calling the scheme Adult’s Breakfast Club, launched to help tackle hunger in the cost of living crisis. It covers hundreds of thousands of breakfasts for people struggling to afford food across the country.

Almost half (44 per cent) of parents from lower-income families are skipping meals to ensure their children have enough food to eat, with breakfast being the most common one to miss, according to new research from Aldi. 

Your support changes lives. Find out how you can help us help more people by signing up for a subscription

“We believe having access to healthy food should be a right, not a privilege,” Liz  Fox, corporate responsibility director at Aldi UK, said. “The thought that parents are having to skip meals to ensure their children can eat is terrible.”

The supermarket has partnered with charity Neighbourly, a platform that helps businesses make a positive impact in their communities, to distribute the food to those in need. 

“Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too,” Fox added. “We hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without.”

Community centres, schools and food banks will benefit from the Adult’s Breakfast Clubs. Image: Aldi Adult’s Breakfast Clubs

Almost two in three parents admit they are likely to go hungry so their children have a meal. This has led to a third of parents buying less food now than they were six months ago, with some of the biggest cutbacks including key breakfast items such as butter, milk and cereal. 

Aldi has donated over 30 million meals to good causes since 2019, and it has promised to “double down” on its existing donations to local schools during term time. Almost a third (31 per cent) of parents surveyed said that they rely on their children being provided breakfast by their school. 



Steve Butterworth, the chief executive of Neighbourly, said: “We are now seeing the real-world effects of the cost of living crisis, and this is what it looks like. Parents sitting with empty, or half-empty, plates at mealtimes to ensure their children have enough food.”

Charities have seen demand for food more than double (an increase of around 159 per cent) in the last year, according to research from Neighbourly and Aldi. Almost all (96 per cent) expect this to increase further in the next year.

And breakfast is often forgotten – around 58 per cent of charity professionals agree there is a lack of breakfast food items being provided to charities and food banks. 

“Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative and one we hope will make a tangible difference in our community,” Butterworth added. 

Customers are encouraged to add to the existing donation and give to the Adult’s Breakfast Club. Just £5 will provide 30 breakfast meals. 

Get the latest news and insight into how the Big Issue magazine is made by signing up for the Inside Big Issue newsletter

The Big Issue’s #BigFutures campaign is calling for investment in decent and affordable housing, ending the low wage economy, and millions of green jobs. The last 10 years of austerity and cuts to public services have failed to deliver better living standards for people in this country. Sign the open letter and demand a better future. 

Support the Big Issue

For over 30 years, the Big Issue has been committed to ending poverty in the UK. In 2024, our work is needed more than ever. Find out how you can support the Big Issue today.
Vendor martin Hawes

Recommended for you

View all
DWP ramps up AI use to 'bring the future to the welfare system' and push people into work
dwp mel stride
Department for Work and Pensions

DWP ramps up AI use to 'bring the future to the welfare system' and push people into work

June 2024 payment dates for DWP benefits – plus changes to universal credit
money in wallet/ dwp benefits
Benefits

June 2024 payment dates for DWP benefits – plus changes to universal credit

Archbishop of Canterbury joins growing calls for end to 'cruel' and 'immoral' two-child benefit cap
archbishop of canterbury
Two-child benefit cap

Archbishop of Canterbury joins growing calls for end to 'cruel' and 'immoral' two-child benefit cap

Almost no recorded cases of disability benefit fraud despite DWP crackdown: 'PIP fraud is a non-issue'
dwp pip/ disabled person
Disability benefits

Almost no recorded cases of disability benefit fraud despite DWP crackdown: 'PIP fraud is a non-issue'

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know