A food price comparison site helping “hundreds of thousands of people” struggling with the cost of living is at risk of closure.
Trolley.co.uk has just days to raise £28,000 so that it can stay afloat. The free website and app is a “lifeline” for people who are facing financial hardship. Users can search for any product typically bought in supermarkets and find the best deals.
Co-founder Saeed Ibrahim said: “Right now, there’s hundreds of thousands of people using Trolley. A lot of people who really need it will be affected if it closes. It’s bigger than all of us. We’ll be able to help and save people a lot of stress and a lot of work.”
- What businesses can do to help tackle the cost of living crisis
- 7 million families have missed out on food and hot water this year due to the cost of living crisis
Inflation is at a 40-year-high, with the prices of family favourites continuing to soar at an alarming rate. Trolley released a Grocery Price Index earlier this month to raise awareness about the soaring prices of everyday items.
The price of cooking oil is up by 26.6 per cent, for example, costing an average of 67p more than last June. Nappies are 95p more than last year, a rise of 12.7 per cent. Spreadable butter increased by 70p, a 22.9 per cent increase.
“There are so many mental health implications with finances,” Ibrahim added. “It’s really difficult. Over the last two years, especially, there’s been so much misery. We just don’t need this on top. We just want to help in any way possible and help as many people as possible.”